Table of Contents
Introduction
Today making an online presence is important whether it is brand or business but many brands today only focus on social media for their digital presence, but they don’t remember worked on-page SEO and don’t give it equal importance as their social media handles. What they only do is only focus on posting content but don’t pay attention to optimization and technical SEO.
Problems Many Beginners Face in their Starting Phase
- They start with writing content but not ranking.
- They don’t focus on technical SEO basics.
- They don’t know how to rank their site organically on search engines like; Google.
- Poor on site SEO structure.
What is On-Page SEO and its Importance
Basically it means optimizing your website’s all pages to rank organically higher in search engines and for this you should have a checklist so you can optimize your pages and post for crawlers and users. Explore these 15 best on-page SEO checklists that will help beginners to optimize and rank their website.
Best On-Page SEO Checklist for Beginners
1. Meta Title & Description –
Meta title writes for crawlers and its length should be in between 51 to 60 characters long. In this title you have to include a focus keyword and strong CTA (call to action), a power word, and also a digit. The same thing applies in meta description except their character length. It should be in between 135 to 160 characters. This is how a perfect meta title and description should look. It improves your on-page SEO performance.
2. Heading Optimizations –
When you write content then select proper and correct heading according to your content and use h1, h2, h3, etc. correctly. So, users don’t get complications on reading your content and support on site SEO.
3. SEO Friendly URL –
Keep your URL SEO friendly means use your focus keyword whatever page or post related to it use it in your URL. It makes it rank on the first page of google and other search engines.
4. Internal Link –
Internal link is a hyperlink that points you from one page to another page of the same website. If you build strong internal links in your pages and posts. So, it will also help users to navigate through one page to another and also for crawlers so that they can easily index your pages. It improves your on page and off page SEO.
5. Keyword Stuffing –
Unnecessary repetition of focus keywords in your content is called keyword stuffing. You should avoid it if you want your content rank. If possible use keywords naturally in your content. So, your on-page SEO will be better.
6. Image Alt. Text –
Search engines like Google can’t see images; they rely on alternate text to understand it. If every page and post have images then, one image should contain focus keyword and remaining images should contain alternate text on them.
7. Page Speed –
Your web pages should load fast and it is important to rank your site on google. Otherwise, people will leave your website and it will increase your bounce rate and leave a bad impact. Page speed also matters in on-page SEO.
8. Mobile Friendly Website –
Make your website optimized according to mobile also because many users don’t use desktop, they use mobile phones and google also gives preference to mobile friendly websites in indexing.
9. Content Quality –
Don’t use low or duplicate quality content just for traffic. Your content should have qualities like; it should be useful, and helpful no matter whether it is written by AI or human and also it should be engaging and informative. If your content has all these qualities then it will strengthen your on page optimization then your on-page SEO score will increase.
10. External Link –
External link is also a hyperlink that points you from your web page to a different website. External has two properties: do follow and no follow. Do follow links share link juice and link authority to other websites and it improves the authority of that website. In no follow, you just can bring traffic to your site but can’t share link authority and link juice. It is used for promotion. It also supports on page and off page SEO.
11. Schema Markup –
It is a code that we add manually or by plugin like Rankmath SEO. With the help of it search engines better understand our content and also on google. If a person searches something related to your blog then, rich snippets will show to them because if they want to read only basic information, they can read and leave.
12. Keyword Mapping –
When a website’s multiple URLs and pages have the same focus keyword that is called keyword mapping. Make sure that your every page or post don’t have the same focus keyword otherwise google will stop ranking your page.
13. Canonical Issue –
When our multiple URLs and pages have the same content that is a canonical issue. To resolve this, you have to put a canonical tag in the backend of your page. So, google can decide and rank only that specific page. You can use the Rankmath SEO plugin if you don’t know coding. You just need to install and activate it. It already puts the canonical tag in your pages backend automatically. Also you can check your on-page SEO score also in it.
14. Keyword Prominence –
Keyword prominence means that your focus keyword should appear in the first 10 to 20 % in your content. So, search engines easily understand what is your topic and what is the intent behind it.
15. Chunk Your Content –
Divide or break long paragraphs, into small sections using bullets, and numbers. It improves readability, engagement and also helps in on-page SEO. So, avoid using long paragraphs.
Important Concepts in SEO
On site SEO –
Make your on site SEO strong and also confirm that your website is okay and organized so, it will be easy for crawlers to crawl your site.
On page SEO audit –
Keep doing on page SEO audits on a daily basis. So, it will solve issues and also your ranking will improve. If you strengthen your On-page SEO then, it will be beneficial for your business. So, an on page SEO audit is also an important factor in your ranking factor.
On page optimization –
If you effectively do on page optimization then it enhances your brand visibility and engagement but it takes time, On-page SEO is not a one day task and you can see results instantly it will take time.
On Page and Off Page SEO –
Whatever action we perform on the backend of the pages and post are on page seo. Off page SEO is like promoting your brand externally for example; email marketing, social media, ads, pdf sharing are the examples of off page SEO.
SEO on Google Sites –
SEO on google sites basically is search engine optimization is the method of ranking your site higher organically without spending a single penny on it. If you understand SEO on google sites then it will be easy for you to strengthen your on-page SEO.
Rank on first page of google –
If you follow this on-page SEO checklist then, it will definitely help you to rank on first page of google. If you don’t rank on first page of google then, your approach is wrong. So, for rank you have to optimize your content.
Rank your site on google –
To rank your site on google, the most important thing is consistency. Many beginners after a few weeks expect results but it actually takes time. You just need to be consistent with time and it will improve your ranking.
According to Ahrefs-
According to Ahrefs 96.55 % of content gets no traffic from Google. It highlights the importance of on-page SEO.
Conclusion
For rank on search engines like google you have to make your on-page SEO strong. If you want your brand and business to grow and want more traffic then, you have to go through these checklists. With it, you can enhance your website performance, and ranking. You just need to be consistent because success doesn’t come in a day.